I was recently asked to create a bio for an upcoming edition of Proudly Florida's beautiful coffee table book on The Tampa Bay Area. Who would have thought it would be so hard to put into words who you are, what you do, why you do it, and so on. For someone who is not shy I surprise myself sometimes at how humble I can be when a spotlight is cast upon me. Cheers!
BIO| Belle Fleur by Natalie Jane
Belle Fleur is a cultural mash- up, taking the best of owner Natalie Jane's southern roots in hospitality and her francophile inspired notions of affordable luxury and rolling them into one formula. Marry Florida and France and you have a petite boutique flower studio packing a punch on visual impact.
Natalie maintains that four years of living in Paris influenced her appreciation for simple pleasures, she believes that the French do this better than any other culture. Keeping fresh floral arrangements in her home and offering them as gifts have become a mainstay of Belle Fleur's motto —that fresh flowers should be part of everyday life (la vie quotidienne)—no different than bread, wine or water.
Prior to the starting Belle Fleur in 2011, Natalie worked as a private concierge specializing in "autour de la table," meaning all the details a perfect table requires, inclusive to lavish parties, personal catering and decor. This career took her around the world allowing the opportunity to create and provide service for a number of celebrities, foreign dignitaries and private vacation estates.
Cultivating 15 years in luxury services and hospitality, Natalie Jane feels her education in classical and contemporary painting offer the key elements to what gives Belle Fleur it's brand identity and trademark style.
"Having studied art I have a way of seeing an entire project and emoting the feeling beyond the nuts and bolts of event design, the guest list and the particular occasion. What I love about working with live materials is the idea that they are ready-made art. It is up to me to assemble, create an order that makes sense visually adding meaning, romance and purpose."
Belle Fleur strives to create designs for the individual, a little edgy, always beautiful and as ethically as possible.
"Being a painter first and foremost is what I draw upon when working on projects, I feel that it gives my designs something more customized, a spirit if you will -- a free one! "
Belle Fleur is a member of the Black Sheep Bride network of socially conscience vendors. Belle Fleur also has a personal commitment to Current Initiatives of Tampa Bay donating a portion of all bridal bouquet sales.
You can find Belle Fleur bouquets at the Jug & Bottle Dept. in Old Seminole Heights, more outlets to come 2016.